Developing Professional Practice
For the brochure you should discuss the following questions:
What is professionalism?
How do you define a professional?
What are professional values?
Are there any conflicts between professional values and personal values?
Are there any conflicts between managerialism and professionalism?
What is CPD?
Compare and contrast at least 2 CPD models (see kennedy¹s article)
Discuss reflective practice and how this helps professionalism.
Have a look at the Example Brochure
If you get a moment please watch the History Boys and think about the professionalism and values that Hector and Irwin demonstrate.
Or for a more contemporary view watch the first episode of the series Teachers.
or have a look at my own critique of the Lingfield Report and professionalism in FE (http://www.richardnelsononline.co.uk/blog/archives/767)